What do you think of the new ITV logo?

Vast improvement or bizarre multicoloured atrocity? You decide in our high-level scientific study!

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Today, ITV1 has rebranded as ITV and unveiled a new logo. It’s more colourful. Warmer. Bolder. Fitter. Happier.

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Yet some people have been making unkind remarks about it. Is this inevitable with any radical rebrand, or have ITV lost their marbles here? What do YOU think? Vote in our poll! Go on.