CBBC favourite Blue Peter will today launch its annual appeal – and RadioTimes.com can exclusively reveal what’s involved! For 2012, the world’s longest-running children’s programme will challenge kids and their families to get sponsored to wear their nightwear during the day for BBC Children in Need.
In this afternoon’s programme (CBBC, 5:45pm), presenters Helen Skelton and Barney Harwood will show viewers the best ways to raise money, be it with a pyjama party with friends, a onesie day at school or a sponsored walk.
Boy band One Direction will be backing the appeal and singer Harry Styles commented: “There are loads of things you could do – maybe you could get sponsored to go to Scouts or Guides in your pyjamas!”
Band-mate Louis Tomlinson added: “If you want to wear your pyjamas in public and not get into trouble for it – you can! It’s all for a good cause, Children In Need, so get involved and Go Pyjamas!”
Barney and Helen will also be on the road, turning up unannounced in their own pyjamas at different viewers’ events across the country and gatecrashing fundraisers with special guests.
On 8 November, the programme will be attempting to beat a Guinness World Record for the largest gathering of people wearing one-piece pyjamas in a live world record attempt filmed at the Blue Peter studios at Salford Quays. The current record stands at 309 participants.
And on 12 and 13 November, Helen and Barney will attempt to get on as many TV and radio shows as possible in 24 hours to talk about the appeal. Children in Need itself will air on Friday 16 November.
Helen Skelton, who has presented Blue Peter since 2008, commented: “The brilliant thing about Blue Peter appeals is that it’s really easy for any child to get involved.
“What could be easier than putting on your pyjamas and doing something unusual to raise money for such a great cause? We can’t wait to see the amazing things that our viewers will to do raise much-needed cash for Children in Need across the UK.”