Long-running Channel 4 youth strand T4 is to come to an end this December, after 14 years on air.
The weekend scheduling block, which launched the careers of Alexa Chung, Dermot O’Leary, Vernon Kay and Nick Grimshaw, will make way for a number of new music programmes after is final edition is aired.
T4, which airs on Saturday and Sunday mornings, features presenting segments and interviews with celebrities between programmes like Scrubs, Hollyoaks and Friends.
Current T4 presenter Jameela Jamil confirmed the news on Twitter, writing: “Yes. It is true and it is very sad… T4 will be closing its doors this is year… This is probably what ol’ nostradamus was ravin on about.”
Vernon Kay, who hosted T4 from 2000-2005 also took to the microblogging site to lament the end of the strand. He wrote: “Very sad T4 is ending. The start of great things for many many people, in front of and behind the camera!! I loved it and always will.”
T4 has recently been moved over to E4 on Sunday mornings to accommodate the cookery programme Sunday Brunch on Channel 4, and the strand’s audience has declined in recent years.
Channel 4’s head of formats Dominic Bird said: “Whilst T4 has historically been a much loved destination for our young audiences, its popularity has been incrementally diminished over time by the digital revolution. In a landscape where Channel 4 now provides E4, the nation’s most popular channel for 16 -34 year olds.
“T4 has been fighting incredibly hard maintain the cut through it once enjoyed and now is the right time to look at more appropriate ways to serve our younger viewers.”
Bird added that the demise of T4 would allow Channel 4 to develop new musical formats. He said: “This is an incredibly exciting opportunity to develop a credible popular music show for Friday nights and the pilots reflect our continued ambition to provide our younger audiences on Channel 4 with a range of entertaining music content.”
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