Premium football channel launched on YouTube

The Gillette Football Club will show highlights from international football leagues alongside new and exclusive content

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If you’re a fan of football but don’t want to subscribe to sports TV channels, help is at hand in the form of a new channel on YouTube.

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Launched by Google and sponsors Procter & Gamble, YouTube’s Gillette Football Club will show highlights and goals from several major international leagues, though the channel won’t feature any action from England’s Premier League.

Instead, viewers will be able to see footage from such leagues as Spain’s La Liga, Italy’s Serie A and Major League Soccer from the States alongside other video content including news, behind-the-scenes videos and club-specific programming from the likes of Chelsea, Olympique de Marseille and Paris Saint-Germain.

Currently in beta testing in 35 countries, Gillette Football Club also allows users to customise the channel as they see fit and effectively create personalised hubs that serve content based on their preferences. Further functional innovations, such as social gaming, are planned for the service after launch.

Google Northern and Central Europe’s Matt Brittin said of the new venture: “YouTube is the home of great quality content on the web for viewers and advertisers alike. The ever expanding team of YouTube football partners create a diverse and compelling content line up for fans.

“We’re delighted to join forces with Gillette to build a fantastic new YouTube experience for our passionate football community.”

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Gillette Football Club will also benefit the charity streetfootballworld, with Gillette donating a dollar (up to $300,000) for every user who subscribes to the channel.