Royal Mail is to pay tribute to Britain’s Olympic and Paralympic gold medallists throughout the London 2012 Games by painting some of their iconic red post boxes gold.
Post boxes in the home towns of gold medal winners will be re-sprayed within days of a medal win – the first time since 1874 that Royal Mail has altered the colour of its mail boxes.
If a gold medal is won as part of a team, the blinged-up box will be located in a place relevant to all its members, and if a pair of athletes qualify for a gold medal together, Royal Mail will paint boxes in both their home towns.
One box near Westminster Abbey in London has already been transformed as a test case (see above) and, like all the gold painted boxes, will be in use as normal while it sports its new shimmering hue.
If a post box does change colour near you, grab your camera pronto as they won’t stay gold forever and will be re-painted red in due course.
Royal Mail are also issuing special sets of stamps to celebrate TeamGB and ParalympicsGB’s medal-winning athletes, which will feature shots of the triumphant competitors in action and go on sale within 24 hours of a medal being awarded.