If you were watching TV yesterday afternoon, there’s a good chance you were tuned in to the men’s final at Wimbledon. After all, 58% of the country’s viewers were…
Yes, between 1:00pm and 6:45pm an average of 11.4 million were focused on Murray v Federer, with the audience peaking around 6:00pm when 16.43m (66.8%) people saw the final points being played.
The ratings were more than double those achieved by last year’s Wimbledon final between Novak Djokovic and Rafael Nadal, which was seen by an average of 5.49m viewers (45.29%), and even beat out the sizeable peak of 11.1m (58%) who witnessed 2009’s five-set showdown between Federer and Andy Roddick.
In fact, Murray’s valiant four-set defeat to Federer (4-6 7-5 6-3 6-4) – which reduced the Scotsman (and, much of the audience) to tears – is said to have drawn the highest peak rating for a Wimbledon final since at least 1990, which is as far back as comparable statistics are available.
Yesterday’s audience was also the largest for a BBC sports programme since 23.2m people saw England crash out of the Euro 2012 football tournament last month. In a “normal” year – without a major international football tournament or an Olympic Games – there’s little doubt it would have been the most-watched sports performance of the summer.