According to our RadioTimes.com poll, Sherlock is your clear favourite to scoop the YouTube-sponsored audience award at this year’s Baftas, with 90.7% thinking the BBC1 drama deserves to win. ITV2’s Celebrity Juice, although running in a credible second place, has just 4.84% of your votes.
But take a look at the view count on the official Bafta page on YouTube where actual votes are logged: at the time of writing, a clip of Celebrity Juice has been watched 22,983 times while the Sherlock excerpt has been seen on 17,394 occasions.
If hits get translated into votes, then it looks as though the comedy panel game has the award in the bag as his show has the highest number of views of all the nominees.
Last year, The Only Way is Essex beat Sherlock in the Audience Award category and the number of views there could prove telling: the 2011 Sherlock clip has had 18,578 views as compared to 30,132 for the Towie taster.
Another possible indicator is the popularity of Celebrity Juice on Twitter – @CelebJuice currently has 772,600 followers (and a bio that includes a link to the Bafta audience award vote) as compared to Sherlock enthusiasts @sherlockology with 57,950 fans.
Voting has now closed in the category, so fans of Keith Lemon and Sherlock Holmes will have to watch BBC1 on Sunday at 8pm to see who will emerge victorious in this battle for public affection.