JK Rowling’s latest venture, Pottermore, officially launched to the public on 14 April, offering prospective virtual “pupils” the chance to enrol in the fictional Hogwarts School of Witchcraft and Wizadry and journey through the world of the first Harry Potter book.
In the first two weeks, three million pupils were sorted into one of Hogwarts’ four houses – Gryffindor, Ravenclaw, Hufflepuff and Slytherin – with visitors concocting 4.2 million potions and engaging in 39.9 million wizard duels, the most popular spell being the Full Body Bind.
And Pottermore chief executive Charlie Redmayne said there was much more for fans to look forward to.
“When [author JK Rowling] wrote the books she created a very broad and rich world with very complex logic and characters and history,” Redmayne told The Guardian. “This is about Jo trying to show more of that world to fans, through back story.”
“When book two goes online – and we’re working on that at the moment – it will be a real step up from the stuff in book one,” he added.
“There’ll be more from Jo, and more interactivity. And we will grow this over the seven books – you will see it becoming a broader and broader and richer and richer experience.”