Sales of Jessie J’s debut album increased by an incredible 89 per cent when the Price Tag singer joined The Voice UK as a coach, RadioTimes.com can reveal.
Sales of Who You Are almost doubled in The Voice’s first week on air, suggesting that Jessie’s presence on the BBC talent show has offered a significant boost to her music career.
And it’s not just Jessie J who has benefited, as the rest of The Voice’s coaching panel have all seen a rise in sales since appearing on the show.
The Script’s two albums – their eponymous debut and Science & Faith – sold 57 per cent more copies in the first week that frontman Danny O’Donogue appeared on The Voice, and Tom Jones’s back catalogue saw a 32 per cent boost in sales in the same period.
will.iam, whose debut album #willpower is expected to be released soon, is known more as a producer than a performer these days. However, sales of records by the Black Eyed Peas, the pop group he founded that broke up in 2011, still rose by six per cent following the programme’s debut.
Gennaro Castaldo, head of press and PR at HMV, the company that provided the sales data, said: “So far Jessie has seen the biggest lift – with sales of her album nearly 100 per cent up on the period before the show started.
“It tends to be the performing guest artistes featured on reality TV audition shows that normally steal the headlines and see a lift in sales of their products, but for the first time it’s actually the panel of judges on The Voice who appear to be benefiting.”
Though it’s not just the coaches reaping the benefits of the show’s publicity: Ordinary People, a track performed by John Legend but produced by will.i.am, shot into the UK iTunes chart at number two following its extensive exposure on the 14 April 2012 edition of the programme.
It has become increasingly apparent in recent times that TV talent shows are vital to the modern music industry, as Sonny Takhar, managing director of Syco Music, told RadioTimes.com when discussing rival talent contest The X Factor: “Over the past few years, The X Factor has become a vital part of our entire business, it is a show that positively serves all the major labels, the music publishers, the entire music retail sector and the live business.”
Expanding on the idea, Castaldo explains: “For most artists, the only outlet [for high-profile TV promotion] is to go on these shows. There’s no Top of the Pops and many of the biggest light entertainment programmes and chat shows that would once have been part of the promotion circuit have all but disappeared.”
With The Voice Live Shows rapidly approaching, and guest performances promised during the results show of the BBC ratings behemoth, you can be sure the record companies are working hard to ensure their favourite artists are booked in for a high-profile appearance.
And with the grand prize being a recording contract with Universal, the show’s contestants will also doubtless be cheered to learn of the positive effect the show could have on their future in the music industry…