Sherlock fan site wins at “Shorty” social media awards

Sherlockology, dedicated to the BBC series, is named Best Fan Site in Social Media

A website dedicated to BBC series Sherlock has been named Best Fan Site in Social Media at this year’s Real-Time Academy of Short Form Arts & Sciences event, better known as the Shorty Awards.


Sherlockology won the Vox Populi – people’s choice – award in its category, receiving more votes than any of its 3,000 rivals, while a panel of industry judges also crowned it the winner of the Fansite category.

The Shorty Awards recognise the best of real-time “short form” content across social media platforms including Twitter, Facebook, Tumblr, YouTube and Foursquare.

Despite having occupied the social media space for less than a year, Sherlockology has an impressive Twitter presence (@Sherlockology), boasting over 50,000 followers, and tweeting every day on news relating to the BBC series and its star Benedict Cumberbatch. A further 25,000 follow it across other applications.

Emma Grigg and Leif Harstad accepted the awards at a ceremony hosted by The Daily Show’s Samantha Bee and Jason Jones in New York City last week, while – true to form – their co-founder Jules Coomber tweeted live news of the event.

Winners were asked to compose an acceptance speech of no more than 140 characters – the number allowed in a single post on Twitter. Sherlockology’s ran as follows:

“We’d like to say A HUGE THANK YOU to all our followers for their support. We wouldn’t be here if it weren’t for you guys #BelieveInSherlock”

But they expanded on the speech for, saying “We are thrilled to have won the 2012 Shorty Award for Best Fansite in Social Media less than a year after Sherlockology launched.

“It can never be overstated how thankful the team remains to the incredible fans of the show for putting us there, and how this demonstrates not only the strength of the series, but also the global appeal of BBC Sherlock.”

The Sherlockology website itself launched in September 2011, between the broadcasts of series one and two of Sherlock. It currently receives around one million hits per month from fans seeking series and character information, behind-the-scenes content and details of Sherlock-related news and events.