The 2011 Apprentice winner, Tom Pellereau, has launched a new business selling nailfiles.
The 32-year-old entrepreneur is marketing a type of S-shaped file that he invented in 2005, long before he became a protégé of Lord Sugar.
His Stylfile collection, which comprises the S-file, S-buffer and “emergency” S-file, all of which “allow for easier filing”, will be available to buy from this Sunday and each file has a recommended retail price of £4.49.
Tom said: “Since the Apprentice final I’ve been working night and day to create the Stylfile Collection.
“Working with Lord Sugar and benefiting from his experience in retailing, manufacturing and marketing has been invaluable. It has been the experience of a lifetime, and seeing my product on shelf is a dream come true.”
Lord Sugar said: “Tom has worked diligently this past year at developing the Stylfile and getting it to market. He’s done extremely well at turning a very good concept into three excellent products and getting them stocked with some of the biggest retailers in the country.
“There’s been a lot of interest from my followers on Twitter asking me what Tom is up to. Well, now they know.”
Pellereau is the first Apprentice to have won £250,000 to invest in a business partnership with Lord Sugar. In previous years, winners have been given a £100,000 position within his multimillion-pound business empire.
The Apprentice returns to BBC One at 9pm on Wednesday 21 March.