UKTV channel Watch unveils new branding

The big starey eyeball is to be replaced by a more modern - but sometimes just as bizarre - re-brand

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Digital entertainment channel Watch has revealed the latest additions to its new “bold brand identity”.

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The new logo (left), came into use earlier this month, doing away with the previous cartoon eyeball (right) and recalling it in a more subtle form.

More new branding revealed today continues the theme of bolder, brighter colours and a generally more modern feel – along with some frankly bizarre flourishes (see below) – and will come into use across all Watch programming from 9 March.

The re-brand is designed to support a raft of new shows such as US acquisitions Grimm and Alcatraz (produced by Lost creator JJ Abrams’s company) as well as Dynamo: Magician Impossible and British sci-fi spin-off Primeval: New World.

Steve Hornsey, Watch General Manager said: “Watch is a channel that loves the out of the ordinary and celebrates the different and distinctive. 

“Watch deserves a striking design to match its raft of new and exciting programming. We are confident that the distinctive new identity will position the channel as a vibrant, dynamic and exciting entertainment destination.” 

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What do you think of the new Watch branding? Is it an improvement on the old one?