More than one million viewers saw the shocking series four premiere of BBC3’s supernatural saga Being Human last night. The channel’s biggest drama returned to an audience of 1.1m, a 4% share of the competitive 9pm slot, according to overnight figures.
ITV2’s structured reality series The Only Way Is Essex also scored highly, with 0.9m (4% share) at 10pm, and a total audience of 1m with ITV2+1 included.
Both shows, however, are not quite as popular as they were last year. Being Human’s third series opened to 1.5m viewers in January 2011, while as recently as September 2011, The Only Way Is Essex was being watched by 1.7m.
Perhaps it’s the Call the Midwife effect: Sunday nights still very much belong to BBC1’s period drama, which garnered a massive audience: 9m people saw it at 8pm, a whopping 30% of viewers across all channels at the time.
One casualty of Call the Midwife’s dominance was Top Gear, which scored 4.2m (14%) on BBC2 at the same time. On 29 January, the series opener was seen by 5.1m (17%).
Other big terrestrial shows included Bomber Boys (9pm, BBC1 – 4.6m, 18%), Dancing on Ice (6:25pm, ITV1 – 7.2m, 26%) and Wild at Heart (8:30pm, ITV1 – 6.4m, 23%).
Sky1’s big hit was Got to Dance, which attracted 0.8m viewers (3%) at 6pm.