Harry Potter and the Deathly Hallows Part 2 best-selling DVD of 2011

As the boy wizard lands top two spots in annual chart, Christmas sales are up but overall figures slump

The final instalment in the Harry Potter film franchise was the biggest-selling DVD of 2011, despite only being available to buy for four weeks.


In fact, Warner Bros’ strategy of distributing the DVD – as well as the box set of the entire eight-film saga – for a limited period during December, may well have had the desired effect and pushed eager fans to buy for fear of missing out.

The penultimate entry in the saga – Harry Potter and the Deathly Hallows Part 1 – was the second most purchased DVD of the year, with the boy wizard’s success part of an 8.4 per cent overall increase in December DVD sales (to £473 million) compared with a snowy yuletide 2010, according to figures released by the British Video Association (BVA).

But despite Christmas accounting for 23 per cent of sales for 2011, figures for the year as a whole showed a 5 per cent slump, as consumers increasingly turned to digital services to download and stream films.

British movies performed comparitively well, with The Inbetweeners Movie and multiple Oscar-winner The King’s Speech making up the top four places, and Peter Kay’s latest stand-up offering also featuring in the top ten.

Top ten best-selling UK DVDs of 2011

Harry Potter and The Deathly Hallows – Part 2

Harry Potter and The Deathly Hallows – Part 1

The Inbetweeners Movie

The King’s Speech

Pirates of the Caribbean – On Stranger Tides

Despicable Me



Peter Kay – Live – The Tour That Didn’t Tour


Transformers – Dark of the Moon