BBC Radio 2’s Chris Evans has beaten his Radio 1 counterpart, Chris Moyles, in the battle of breakfast-time, according to figures released today.
Evans’s show reached 8.9 million listeners per week between July and September, an increase of 2.3 per cent for the period (and a 5.4 per cent increase in the last year), while Moyles’s audience dropped 3.7 per cent to 7.2 million, remaining slightly up year on year.
Radio 4’s breakfast audience fell by almost 6 per cent, but was still up by nearly 4 per cent compared with the same period last year, while Radio 5 Live took a massive hit of 13.5 per cent, leaving it 7.3 per cent down for the year.
The figures show a general trend of reduced breakfast-time listeners during the summer months, bucked impressively by commercial stations Choice FM London – up nearly 21 per cent – and the capital’s Smooth Radio, up a massive 46.5 per cent.
Meanwhile, positive news for Radio 1 saw the station as a whole record its highest weekly reach since 1999, with 11.8 million tuning in each week between July and September.
Acting controller Ben Cooper said interactivity and coverage of live events were at the heart of Radio 1’s summer success: “Whether it was standing in a muddy field in wellies, or being in a club in Ibiza – this summer was all about us getting out and about reflecting the best live and new music from UK festivals and abroad.
“Plus Scott Mills and Nick Grimshaw returned to the Edinburgh Festival Fringe where, digitally, we continued to pioneer ways of listening and talking to our young audience via our new website, the BBC Red Button and on Facebook, Twitter and Skype.”