Alan Sugar hits out at Britain’s “expectancy culture”

It's time for a wake-up call says The Apprentice boss

Lord Sugar today criticised an “expectancy culture” in Britain, claiming that “a goody-goody benefits system” has made it “too cosy” for many people in this country.


The Labour peer said that although he was “a big supporter” of much of what Gordon Brown had put in place as Prime Minister, he couldn’t agree with everything the previous government had done regarding business and employment.  

“We want to show you that you can start something from nothing,” explained Sugar, speaking at the launch of Young Apprentice (formerly Junior Apprentice), which begins next Monday (24 October) on BBC1.

“There’s too much of an expectancy culture [in Britain],” he added. “And I’m sorry to say that the goody-goody benefits system has made it all a bit too cosy. Now it’s time for a wake-up call.”

The 64-year-old multi-millionaire businessman said that he thought young people should realise that times have changed. Youngsters should not expect to go to university, take a gap year or two, go to a consultancy and end up on the dole. “That era is over,” he reiterated. 

Sugar described this summer’s London riots as “regretful”, but explained that Young Apprentice “really goes to prove there are great [young] people around”.  He added: “It does a great service”.


Young Apprentice features twelve 16- and 17-year-old hopefuls competing for a £25,000 fund to help kick-start their business career.