Channel 4 announces 4oD revamp

Catch-up service will relaunch with an emphasis on personalisation


Channel 4 has announced an overhaul of its catch-up service 4oD, which will boast a much-enhanced user experience when the service is relaunched.


The new-look 4oD, due to go live next Wednesday (31 August), will give users greater freedom to customise their on-demand experience.

Vistors to the site will be able to create playlists of videos, receive recommendations from other users, keep track of videos they’ve already seen and schedule an evening’s viewing via the service’s “My 4oD” feature. Viewers can also opt to receive in-page alerts from the broadcaster whenever a new episode of a series they’re watching is uploaded to 4oD.

The service’s player has also been redesigned, with a greater focus on in-page viewing.


Sarah Milton, Channel 4’s head of Video on Demand, said “We have refined and optimised the design to ensure viewers get the best experience from the wealth of content Channel 4 has to offer. We have over 5,000 hours of archive programming available on the 4oD service, and the redesign makes it even easier for users to browse our offering.”