The number of people listening to radio across the United Kingdom has reached its highest point ever, according to figures released today by research agency Rajar (Radio Joint Audience Research).
During the period April to June this year, 47.6 million people – a staggering 91.7% of those aged 15 and over – tuned in once or more per week. This marks an increase of 845,000 listeners since the same time last year, and the highest number since records began in 1992.
The average person listens for 22.6 hours each week – the equivalent of an entire day (with less than an hour-and-a-half for a snooze).
Meanwhile, those listening to digital radio have swelled their ranks by a whopping 10.7% in the last year, with 22.1 million now tuning in each week via either DAB radio, digital TV or the internet.
DAB remains by far the most popular way to listen to digital radio, accounting for 63.8% of the time spent listening. But the number of hours listeners spend tuned in to radio via digital television and the internet has continued to rise, by 23.7% and 15.4% respectively.
An increasing number of us are also accessing radio on the move, with those having listened via a mobile phone at some point during April to June 2011 making up 14.5% of adults aged 15 and above – an increase of 16.1% compared with the same period last year.