Online radio player announces audience figures of 5.7 million

Two months in, RadioPlayer's numbers are sounding good

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RadioPlayer, the recently launched aggregator of online radio stations, was visited by 5.7 million unique listeners, accessing the service 22.5 million times during a four week period, according to figures released today.

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The service replaces individual pop-out audio players on the websites of a range of UK digital radio stations and can also be accessed via radioplayer.co.uk.

It allows users to search a database of over two hundred radio stations by station, location, programme, presenter and interest.

Michael Hill, managing director of RadioPlayer said of the figures: “Growing digital radio is a long game, but we now have two magic ingredients – a simple, consistent Radioplayer with millions of users, and an industry working collaboratively on its digital future. It’s a great start.”

RadioPlayer is a joint venture founded by the BBC, commercial radio broadcaster Global Radio, the Guardian Media Group, Absolute Radio and RadioCentre, the industry body for UK commercial radio. In addition, it has recently signed up Bauer Media – which owns stations such as The Hits, Kerrang, Planet Rock and Heat – and UTV – whose offerings include talkSPORT.

Stations that register with RadioPlayer can personalise the player using images, information, links and adverts, so changes may not be discernible to regular listeners. For example, if you listen to BBC Radio 1 via its website, you’ll now notice a discreet RadioPlayer logo in the top right-hand corner but the more prominent iPlayer branding remains.

The figures, recorded during a four week period from 25 April, are seen as positive in the context of initial predictions that the service would take with it 3 million of the estimated 4.5 million weekly online UK radio listeners when it replaced existing audio players.

RadioPlayer aims to boost listening via the internet, defining its remit simply as “UK radio all in one place”.

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Following its launch at the end of March, BBC director of audio and music Tim Davie said: “RadioPlayer’s strength is a simple, powerful offer to listeners: all of radio in one place. This partnership is another signal that the radio industry is accelerating cross-industry innovation.”