The 'visual' has long played a crucial role in forming experiences, associations, expectations, and understandings of heritage. Images convey meaning within a range of practices, including tourism, identity construction, the popularization of the past through a variety of media, and the memorialization of events. Fever is a film which aim is to explore the production, use, and consumption of visual imagery as an integral part of the heritage. Therefore, to investigate the politics in aesthetics that are involved in the advertisement of this through the tourism industry. Inspired by the claustrophobic atmosphere of Hong-Kong where extreme living conditions, overpopulation, and its post-colonial identity crisis is, in turn, contrasted by the image of a modern capitalist paradise.