How come ham is pink? Why do we believe that it is good for our children? Why are product labels beyond understanding? Industrial giants are able to stall and orientate policy decisions that directly affect public health. No tactics seem too extreme. The industry targets politicians and researchers alike, not hesitating to even bribe scientists in an effort to protect their interests. When money is not good enough an incentive, they adopt a more brutal approach. Scientists are manipulated and discredited. Their crime: monitoring studies that underline the health risks of a particular product for the consumer.