An average audience of 6.2 million viewers, a 25.3 per cent share, tuned in to see The Brit Awards between 8pm and 10pm on ITV1 last night.
The event, which ended in controversy after Adele’s acceptance speech was cut short, enjoyed 1.6 million more viewers than last year’s event, which could only manage an audience of 4.6 million, the lowest Brits television ratings since 2006.
But while the Brits were riding high, one of the programmes that contributed to last year’s slump, Big Fat Gypsy Weddings, continued to struggle in its second series. In 2011, Gypsy Weddings easily outrated the Brits with 6.5 million viewers on Channel 4 – and nearly another million on +1. However, this time around, the Channel 4 show, which has received criticism in recent days, could only deliver 3.47 million viewers, a 13.8 per cent audience share. A further 0.95 million (5.2 per cent share) tuned in an hour later on +1.
The Brits convincingly won its two-hour timeslot, beating both of BBC1’s offerings in the shape of Holby City (8pm – 4.49m/18.7%) and Prisoners’ Wives (9pm – 3.7m/14.7%). Elsewhere, BBC2’s Alex Polizzi: the Fixer (8pm) scored 2 million viewers (8.3%) and How to Grow a Planet attracted 1.41 million viewers (5.6%) at 9pm. Braveheart: the True Story (8pm) on Channel 5 was watched by 1.12 million (4.7%) and 1.36 million (5.4%) tuned in to see Body of Proof at 9pm.
One of the biggest losers at the hands of the Brits, however, appears to be Gok’s Teens: the Naked Truth, which could only manage 880,000 viewers (a 3.7 per cent share) from 8pm to 9pm on Channel 4.