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Absolutely Fashion: Inside British Vogue

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Series 1-Episode 1

Series 1-Episode 1

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“I hate being interviewed!” squeaks Kate Moss, with a flurry of shoulder-shrugging, before she’s led away from film-maker Richard Macer. All he’s done is lob a couple of marshmallow questions at her as he films her Vogue photoshoot.

Poor Macer, no one seems to want him around, particularly the notional subject of this glossy, riveting two-part documentary: editor of British Vogue Alexandra Shulman. He accompanies Shulman on numerous cab journeys and she looks as if she’d rather be sitting next to a pile of recycling.

But Macer has good access behind the scenes at Vogue, and reveals that this isn’t the world of The Devil Wears Prada. For a start, Shulman’s staff are happy to disagree with her, quite vocally. There’s lots of huffing about the Moss cover, which is very entertaining.

Dark deeds are afoot, though (all is revealed in next week’s episode) as a plaintive Macer discovers.


For the first time in British Vogue's 100-year history, TV cameras have been allowed to film behind closed doors, granting documentary maker Richard Macer unprecedented access to the UK's style bible, its cover stars, designers, and those who run it, as the magazine prepares to celebrate its centenary. In the first of two programmes, editor-in-chief Alexandra Shulman decides she wants to change the magazine's front covers to appeal to a younger audience - the Instagram generation. Will this new relaxed style work for British Vogue?

Cast & Crew

Director Richard Macer
Editor Rupert Houseman
Executive Producer Katie Buchanan
Producer Charlotte Rodrigues


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