The Boltonian broadcaster opens a series of authored documentaries on the rebranded Watch channel with this examination of modern relationships. Cox doesn’t use Facebook – she’s busy enough with her group of loyal pals and is flummoxed as to why anyone would be glued to a screen, to “squeeze more in there like on the Japanese underground train system”.

She meets teenagers who can’t resist checking their phones hundreds of times a day, and therapists who treat increasing numbers of tech-addicts, and asks if there are ways that she could, in fact, benefit from virtual friendships. While not a ground-breaking investigation, Cox is beguiling company, and she certainly encourages a reassessment of one’s own – possibly rather alarming – social media habits.