Undercover Boss

Undercover Boss

Series 3 - Episode 1



If you still think of the British as a staid bunch, try watching this glimpse behind the scenes at adult retailer Ann Summers.

As deputy MD Vanessa Gold (younger sister of celebrated CEO Jacqueline Gold) dons a wig and glasses to see what life is like on the shop floor, we discover how happy ordinary shoppers are to discuss their intimate needs on camera – and how shriekingly uninhibited the company’s famous sales parties are. Yet it seems even this firm has underestimated our collective level of raunch: those in the know tell Gold that the shops are too tame.

But amid all the sauce (“Then we’ve got all our bondage lines here...”) there are some unexpectedly touching personal stories among the staff.


Jacqueline Gold, CEO of lingerie retailer Ann Summers, sends her sister and Deputy MD Vanessa to work undercover in stores across the UK. Despite having been employed by the company from the age of 16, the incognito executive struggles to overcome her nervousness while talking to customers, especially when confronted by intimate questions about the products on sale.

Cast & Crew

Contributor Jacqueline Gold
Executive Producer Ros Ponder