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Pound Shop Wars

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S1-E4 Too Posh to Pound Shop

S1-E4 Too Posh to Pound Shop

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Poundworld boss Chris Edwards aims for a more middle-class customer by opening a new shop in affluent Harrogate - but some locals are horrified and he faces an uphill battle to win over the upmarket town. He also launches an online pound store, which attracts an unlikely rival, and introduces a company mascot, deploying him at the opening of a new Tesco. Can Mr Pound steal the thunder of Britain's biggest supermarket?

Cast & Crew

Narrator Caroline Aherne
Series Director Emeka Onono
Series Producer Kerry Brierley


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