Abba: The Image

Abba: The Image


A glam-tastic parade of Ab-fab fashions and promo secrets. Who can forget Agnetha and Anni-Frid’s cat-motif kimonos, or the chilly histrionics of the Knowing Me, Knowing You video?

Find out where The Cider House Rules director Lasse Hallstrom learnt his craft, and which album sleeve still causes designer Rune Soderqvist to say, “I’m not very proud of that.” It’s a funny, touching film, and all the collaborators seem genuinely thrilled to have been part of the story.


Swedish band Abba are remembered not only for their music, but also for the way in which they presented themselves, with their flamboyant costumes becoming symbols of 1970s fashion. This documentary examines the style of Bjorn, Benny, Agnetha and Anni-Frid, and also explores how their album sleeves and groundbreaking videos have helped to strengthen people's visual memory of the group.

Cast & Crew

Director Roger Backlund
Director Carl Magnus Palm
Producer Roger Backlund
Producer Carl Magnus Palm
Producer Viktor Petrovski