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Liberty of London

Series 1-Episode 1

Series 1-Episode 1

Thursday 1pm - 2pm London Live
See Repeats
Wed 10 May, 9am - 10am London Live


The huge successes of Inside John Lewis and Inside Claridge’s on BBC2 have shown that viewers have a real appetite for peeking behind the scenes of big-name, high-end ‘brands’, for want of a better word.

So it was only a matter of time before that poshest of posh shops, Liberty, flung open its doors to the cameras. If you’ve ever been, you’ll know it’s almost intimidatingly cathedral-like, albeit a cathedral filled with expensive handbags, scarves and pricey trinkets.

Naturally, Channel 4 has been given “unprecedented access” (not that precedented access we are all waiting for, one day it will surely come) to Liberty as it gears up for its most important and showy time of the year. As 40,000 festive baubles arrive at the height of a hot summer, we watch the store’s 400 staff work flat out to put the Christmas sparkle into Liberty profits.


Documentary going behind the scenes at one of London's oldest department stores as it gears up for a make-or-break festive season. The programme follows the race to get the Christmas shop open on time, via fashion weeks in the capital and in Paris, celebrity visits, and the daily rituals at the heart of Liberty. In the first edition, yuletide-themed stock arrives in the middle of a heatwave and a wealthy customer reveals how he views the store as his local corner shop.

Cast & Crew

Director Sasha Djurkovic
Director Vanessa Stockley
Executive Producer Emma Loach
Producer Sasha Djurkovic
Producer Vanessa Stockley
Producer Katherine Anstey
Series Director Tanya Stephen
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