We use cookies to improve your experience of our website. Cookies perform functions like recognising you each time you visit and delivering advertising messages that are relevant to you. Read more here

50 Things That Made the Modern Economy

50 Things That Made the Modern Economy

50 Things That Made the Modern Economy

not currently available
Add this to your watchlist to find out when it is available via broadcast or catch-up.
Watchlist
ADVERTISEMENT

Summary

Low cost, functional and brilliantly efficient, an Ikea Billy bookcase rolls off the production line every three seconds. There are thought to be over 60 million of them already in service. Few could find the Billy bookcase beautiful. They are successful because they work and they are cheap. And – as Tim Harford explains in this fascinating story – brilliantly boring efficiency is essential to the modern economy. The humble Billy bookcase epitomises the relentless pursuit of lower costs and acceptable functionality. Producer: Ben Crighton Editors: Richard Knight and Richard Vadon

Education

Have Your Say What did you think of 50 Things That Made the Modern Economy?

view all comments (0)