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Episode 3 Whatever Happened to Advertising?
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Episode 3 Whatever Happened to Advertising?

Sunday 9:30pm - 9:59pm BBC Radio 4 FM, BBC Radio 4 LW
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Summary

Last year, the UK became the first place where spending on digital advertisements exceeded that spent on all other forms of advertising combined. In this new world, what are agencies doing to square up to the challenges they face? Matthew Gwyther finds out.

Cast & Crew

Presenter Matthew Gwyther
Producer Nina Robinson

CurrentAffairs

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