Actor Chloe Grace Moretz has said she is “appalled” by the marketing campaign for her new film Red Shoes & the 7 Dwarfs after it was accused of body shaming.
The criticism of the animated retelling of the Snow White tale has been aimed at a recent poster, which showed the movie’s thin protagonist standing next to a heavier version of herself and the tagline, “What if Snow White was no longer beautiful and the 7 Dwarfs not so short?”
Producer Sujin Hwang said in a statement to EW that filmmaker Locus Creative Studios has “terminated” the campaign and “wishes to apologise.”
She added: “Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasising the importance of inner beauty. We appreciate and are grateful for the constructive criticism of those who brought this to our attention.
“We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film, none of whom had any involvement with creating or approving the now discontinued advertising campaign.”