This means that fans will be able to enjoy an hour of programme time after ad breaks are factored in.
Since Channel 4 acquired the show last autumn it had always promised that each episode of the show would be as long as it was on the BBC and a spokeswoman today confirmed that each instalment will be given what insiders dub a “Channel 4 hour”.
The presence of ad breaks is one of the thorns in the side of fans who have bemoaned the move from the BBC – some had hoped that it would be aired without interruption but this is something C4 insiders say is “financially impossible” for the broadcaster.
The scheduling of The Great British Bake Off will be announced soon but the series is expected to air in the autumn following C4’s bold swoop for the popular entertainment last September.
It will see Sandi Toksvig and Noel Fielding present the show alongside returning judge Paul Hollywood and Prue Leith who replaces Mary Berry.
The new series will feature 12 amateur bakers taking part in what will be the format’s eighth run following the controversial decision of format owners Love Productions to strike a deal with C4.
Today the channel also announced that Jo Brand will return to host The Great British Bake Off: An Extra Slice, the spin-off which goes behind the scenes of the events in the tent.
It was also revealed that Paul Hollywood will present his own solo show, A Baker’s Life, detailing his inspirations and showcasing his own culinary skills.
Ben has worked as a professional journalist specialising in TV and the arts for nearly twenty years. After a two year stint on local newspapers in the mid 1990s, he spent more than 5 years as the broadcast reporter at the Stage newspaper. Following that he enjoyed staff reporting positions at the Sunday Mirror and the Sunday Times breaking stories and writing features before settling as a full time freelance writing for an array of newspapers and magazines - but mainly for the Guardian, Evening Standard, Broadcast, Independent and the New Statesman where he wrote a column.