Each episode of The Great British Bake Off will last for 75 minutes when it moves to Channel 4, the broadcaster has confirmed.
This means that fans will be able to enjoy an hour of programme time after ad breaks are factored in.
Since Channel 4 acquired the show last autumn it had always promised that each episode of the show would be as long as it was on the BBC and a spokeswoman today confirmed that each instalment will be given what insiders dub a "Channel 4 hour".
The presence of ad breaks is one of the thorns in the side of fans who have bemoaned the move from the BBC – some had hoped that it would be aired without interruption but this is something C4 insiders say is "financially impossible" for the broadcaster.
The scheduling of The Great British Bake Off will be announced soon but the series is expected to air in the autumn following C4's bold swoop for the popular entertainment last September.
It will see Sandi Toksvig and Noel Fielding present the show alongside returning judge Paul Hollywood and Prue Leith who replaces Mary Berry.
The new series will feature 12 amateur bakers taking part in what will be the format's eighth run following the controversial decision of format owners Love Productions to strike a deal with C4.
Today the channel also announced that Jo Brand will return to host The Great British Bake Off: An Extra Slice, the spin-off which goes behind the scenes of the events in the tent.
It was also revealed that Paul Hollywood will present his own solo show, A Baker’s Life, detailing his inspirations and showcasing his own culinary skills.