As with all things Bake Off related since the show moved to Channel 4 and lost most of its original line up, the publicity picture of the new presenters has been met with outrage.

The photo, showing Paul Hollywood, Sandi Toksvig, Noel Fielding and Prue Leith cheerily holding cup cakes, has been slammed by many as a “parody of the real thing” while others have branded it as the “biggest downgrade” they’ve ever seen. It’s a big claim, that. 

Many used Mary Berry GIFs to express their disgust…

Others questioned the line up…

Some labelled it as a parody…

One woman on Facebook went so far as to write: 

"Absolutely devastated I honestly can't describe my disappointment in your choice of judge I'm gutted as it was something I looked forward to every year but I can honestly say I won't be watching again."

Now we await the first episode in anxious anticipation...

The new series of The Great British Bake Off will be broadcast later this year.