Jamie Oliver has fought battles over school dinners and the sugar tax and now has a new campaign in his sights – Holiday Hunger.
This refers to the 1.7m vulnerable children he says do not eat properly in the 175 days or so a year that they aren’t attending school, and therefore don’t get free school meals.
And he wants to do something about it.
“I have exposed myself to what that looks like and how that exists and how that stops parents from moving their lives on because they are just so worried about whether they are going to feed their kids,” he tells RadioTimes.com.
“It’s not about balance in the diet, it’s not about vitamins, it’s about them eating anything. It’s a huge thing that’s upsetting me at the moment.”
Oliver has made a short film for it for his Channel 4 show Friday Night Feasts due to air early next year – and he has not ruled out a full scale series on the subject if C4 programmes boss Jay Hunt is amenable.
And he reckons she will be.
“My relationship with Jay is such that if I look her in the eyes and I say I believe this is a pubic health issue she says what are you asking me for, just go and do it. I am very lucky I can go and do that.”
Ben has worked as a professional journalist specialising in TV and the arts for nearly twenty years. After a two year stint on local newspapers in the mid 1990s, he spent more than 5 years as the broadcast reporter at the Stage newspaper. Following that he enjoyed staff reporting positions at the Sunday Mirror and the Sunday Times breaking stories and writing features before settling as a full time freelance writing for an array of newspapers and magazines - but mainly for the Guardian, Evening Standard, Broadcast, Independent and the New Statesman where he wrote a column.