Love Island has gone and pied Big Brother with an overnight ratings win.
The saucy ITV2 show drew its highest audience yet with an average of 1.126 million (including HD and ITV2+1) tuning in with a peak of 1.244m. Meanwhile, Channel 5’s Big Brother came in behind with an average of 1.069m, its peak 1.217m (also including HD and +1).
It’s the first time Love Island has beaten BB, with the two shows regularly competing head-to-head for similar audiences.
Love Island also had its best night yet for viewers in its target 16-34s age group, beating Big Brother in the slot by +77%.
Big Brother is basically Terry’s cheese toastie and Love Island is Malin coming in to chop it all up.
While Love Island has enjoyed good stats throughout, it’s perhaps no surprise this was the show’s biggest night, with plenty tuning in to see how Zara would react to the news that she has been stripped of her Miss Great Britain title. And with a tease ahead of tonight’s show revealing Kady and Scott need security on hand for a row through a locked door (that makes sense if you’re watching) it looks like plenty will be back for this evening’s instalment.
As host Caroline Flack keeps telling us, it’s survival of the fittest and Love Island is looking fit and healthy in the schedules.
Love Island continues tonight at the later time of 10:00pm on ITV2