We are an impatient nation. We have become accustomed to instant gratification and quick fixes. We are constantly moving (in our heads at least) on to the next thing, thought, trend…
And manufacturers are our enablers, forever coming up with products to save us time. Spice blends, pre-spiralised vegetables, shower gel that is also a moisturiser, polish that is practically dry before it even hits your nails, diet pills that promise instant flat stomachs.
Naturally, we want a high quality outcome, just as long as it doesn’t take too long to achieve it. Why sweat when there’s an app, a Google search or a “life hack” that’ll minimise the effort?
This brand of Bake Off-style telly really winds down the pace. It’s something to do with the jolly setting, sweeping camera angles, gentle presenting and wholesome competitors.
And while we unthinkingly reach for something new to keep us entertained when life isn’t moving quickly enough – iPads, smart phones, anything with a bright back light and a wifi connection – these eager home sewers need incredible patience and focus if they want their seams to line up and their zips to run smoothly.
You can’t be checking WhatsApp or updating your Instagram while your foot’s at the pedal of a sewing machine.
That’s why the Sewing Bee is a pertinent reminder that it takes concentration, thought, effort and, most importantly, time to really create something beautiful and innovative.
We might have learned to equate the word ‘slow’ with lazy or stupid but sometimes it’s worth forgoing the life hacks and speedy shortcuts.
Go for the quick fix here and you’ll be out of the competition.
The Great British Sewing Bee starts tonight at 9:00pm on BBC1
Ellie is an entertainment, TV and film journalist writing news and (hopefully incredibly witty) comment for RadioTimes.com. She loves light-hearted dramas and glossy US series - and is more than a little bit obsessed with Downton Abbey. Foodie, sun-seeker and aspiring novelist in her own time. Likes the fact that her name rhymes with telly.