Ratings dwindle. BBC3 viewers turn off because it’s no longer the show they loved, while BBC1’s audience have yet another reason to think that BBC3 isn’t worth saving.
In the end, when money has to be saved, Don’t Tell the Bride is the obvious show to cut. It’s the minibus to the hen party – someone else can pay for it.
Sky1 are the winners in this sad tale of love and loss: they can promise to take the show ‘back to its roots’, fix BBC1’s mistakes, while buying wholesale a young, fun and valuable group of new viewers.
“We caught the bouquet!” Sky 1’s boss Adam MacDonald tweeted. He’s not wrong.
So chuffed that @Sky1 is the new home for Don't tell the Bride – back to its roots too. We caught the bouquet!
As for the BBC? Well, it’s another reason to worry that they really haven’t thought through BBC3’s move online properly.
They have promised to show every ‘long form’ show the online channel makes on either BBC1 or BBC2 – but how will BBC3’s on-demand, on-the-edge programming play with terrestrial traditionalists? Will the BBC have to ‘change’ these shows too to make them work for the big channels?