Claude Littner has been announced as Lord Sugar’s new advisor on BBC1’s business contest The Apprentice, taking the place of former aide Nick Hewer.
The business executive is already known to fans of The Apprentice as the man who has spent ten years grilling the show’s finalists in the interview round, coming out with razor-sharp put-downs that make the most confident of candidates visibly sweat and squirm.
Littner has known Lord Sugar for 25 years, having been a director of the Apprentice star’s founding company Amstrad, plus IT company Viglen and football club Tottenham Hotspur. He is also visiting professor at the University of West London.
As Lord Sugar’s new aide, he will join Karren Brady in keeping a very beady eye on the candidates during each task and reporting back to Lord Sugar on their progress, successes and failures.
“If the candidates think I am soft and fluffy, they haven’t been watching me on The Apprentice over the past decade,” said Littner, following his new appointment. “I will now be assessing their performance in the process, individually and within their teams. I will be reporting to Lord Sugar to play my part in ensuring that his personal investment of £250,000 goes to the best candidate. I’m ready, and this won’t be a walk in the park!”
FYI Claude, unless they’ve been living under a rock, none of the contestants will think you’re “soft and fluffy”, we guarantee you that…