Amazon explained that the films would be made available to cinemas, but would then be added to its streaming service Amazon Prime Instant Video much faster than other cinema releases.
“Whereas it typically takes 39 to 52 weeks for theatrical movies to premiere on subscription video services, Amazon Original Movies will premiere on Prime Instant Video in the U.S. just 4 to 8 weeks after their theatrical debut,” Amazon said in a statement.
The first projects are set to go into production later this year, but rival Netflix is already working on a new film drive, announcing in October last year that the streaming service had signed up Adam Sandler to make four features for them.
The competition between the two services has already resulted in a raft of new programming, and fans of cancelled BBC3 drama In The Flesh were given fresh hope yesterday when a spokesperson from Amazon told RadioTimes.com that their Twitter feed had been “buzzing” about the show all weekend.
“We’re always keen to hear about shows our customers would like to see more of,” they added.
Amazon has not given details of any particular film projects it has planned, but said they aim to make 12 movies a year that “focus on unique stories, voices and characters from top and up-and-coming creators.”