Welsh furniture shop parodies John Lewis Christmas advert

Fancy a beardy, raunchier Monty the Penguin? You're in luck

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They say parody is the sincerest form of flattery, so John Lewis should take heart that their Christmas advert this year (which involved a cute little penguin receiving a mail-order bride) has spawned an imitator – though on a slightly lower budget.

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Pieces for Places, a furniture outfit in Barmouth, Wales, recreated the £7 million advert (with the same soundtrack) around their seaside town, and while it’s less slick, you have to applaud the effort. To be honest, we can hardly tell the difference.

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As they say themselves, they’re a bit like John Lewis – just sexier. You can watch the video below: