Rita Ora claims failed Twitter campaign was a result of hacking

A tweet from Ora's account offered a new single if it got enough retweets – but now the singer says it was all a sham

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It looked like a social media campaign gone awry – but now pop star Rita Ora has claimed that her bid to swap retweets for new music was the result of hacking.

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The tweet in question appeared on Friday morning, and promised that if it received 100,000 retweets Ora would release a new song on Monday. But after only a few thousand of Ora’s nearly four million followers retweeted the message, it was mysteriously deleted.

Soon after, Ora’s account retweeted a sympathetic message reading, “where her 3.9m followers at when you need them” but this was also later deleted in what looked like an awkward climb-down after an ill-judged media campaign. Sad times for Rita Ora.

However, all may not be as it seems after Ora responded to questions from fans about where the original tweet and the promise of new music had gone. The singer now claims that the tweet was sent by a malicious hacker, and that she had never intended to release any of her new music this week.

It’s unclear whether Ora will now debut her new tunes anytime soon – but either way, maybe we’d all be better off checking her Facebook next time to find out.

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TV viewers will next see Ora as a new coach on The Voice in 2015, where she will sit alongside Sir Tom Jones, will.i.am and Kaiser Chiefs singer Ricky Wilson.