The Apprentice 2014: Meet Jemma Bird

“I’m always the girl that nearly wins, I’m hoping this time it will be different.”

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Age: 26

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Occupation: Operations Manager

Lives: West Midlands

Jemma is passionate about the arts and is a trained dancer and dance teacher, having first taught dance at the age of 13. She says she is organised and creative, and her proudest business achievement to date has been founding an entertainment cabaret agency, for which she scouts performers, sources bookings, produces performances and markets the business. One of her role models in business is Simon Cowell, for his success story within the entertainment industry.

She says: “I’m always the girl that nearly wins, I’m hoping this time it will be different.”

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