Lord Sugar: I’m no bully

“Speak to my employees. I’ve got people here who have worked for me for 35 to 40 years. They work for me because they enjoy working for me," says The Apprentice star

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He may have a rough and ready style on The Apprentice, but Alan Sugar is adamant that he is not a bully.

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The multi-millionaire, who begins the tenth series of the BBC1 business reality show on Tuesday October 14, tells this week’s Radio Times that he may be plain-speaking but that is as far as it goes both on the show and in in his own business dealings.

“You have to look at my history,” he says. “People would have reported it if lots of people were taking me to tribunals. Speak to my employees. I’ve got people here who have worked for me for 35 to 40 years. They work for me because they enjoy working for me.”

“We don’t bully people here and I’m not getting involved in discussing that with you. It is not bullying to speak your mind. I don’t flower my words. If someone is useless, I’ll tell them. If someone has done a good job, I’ll also tell them.

“Identifying a truth is not bullying. I’m really insulted by that. You’re picking up that crap from gutter journalists.”

The new issue of Radio Times magazine is on sale now in the shops and on Newsstand for iPad or iPhone

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(main picture credit: Ian Derry)