The Dragons' Den dragons see their fair share of interesting products, but this week, they’re faced with dog perfume.
There’s a dog for them to sniff and everything.
But the pitch doesn’t quite go to plan investment-wise. “I don’t actually like dogs smelling of anything other than natural dogs,” says Deborah Meaden. Which sounds a little bit like she once came across a pooch who’d spritzed himself with Lynx.
But anyway. The idea of dog perfume seemed like the perfect excuse to check out the weird and wonderful canine products that have made it to market…