Who needs a replay when you have the internet? Watching goals posted online has become the norm for fans during the football World Cup this summer – but it will be tolerated no longer, according to the Premier League.
The League says it will clamp down on fans posting videos of goals on social media, including services such as Vine and Twitter.
Despite being an increasingly widespread phenomenon, posting videos taken from TV broadcasts is illegal, and the Premier League has warned fans not to do it. Dan Johnson, director of communications for the Premier League, told BBC Newsbeat: "You can understand that fans see something, they can capture it, they can share it, but ultimately it is against the law.
"It's a breach of copyright and we would discourage fans from doing it, we're developing technologies like gif crawlers, Vine crawlers, working with Twitter to look to curtail this kind of activity," he said. "
I know it sounds as if we're killjoys but we have to protect our intellectual property."
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Fans have become used to rewinding live TV, recording the action on their phones and sharing it on social media. While the footage is not usually good quality, it is more accessible than other instant highlight services. The Sun newspaper, for example, charges £7 a month to watch online video highlights on its app.
Users have taken to social media to criticise the Premier League's announcement, while others have pointed out that the league could be more proactive in taking advantage of the social media trend.