The Great British Bake Off made a triumphant return to our TV screens last night, with its most watched launch show ever.
The show's ratings have risen like a well baked sponge to an impressive 7.16 million, after moving to a prime slot on BBC1.
That's over 1.5 million more viewers than watched last year's series four launch, proving that Britain has got an even bigger appetite for soggy bottoms and even bakes in 2014.
The hour-long show, which introduced 12 eager amateur bakers to the iconic Bake Off tent, pulled in an average of 7.18 million viewers and an impressive audience share of 34.6%, according to overnight figures, making it the most watched programme of the day.
The number of people glued to the GBBO peaked at 8:45pm, when 7.85 million viewers tuned in.
Last year's opening episode pulled in 5.6 million viewers, while 2012's series opener was watched by 3.46 million.
Bake Off's new 8:00pm slot on BBC1 saw the cooking competition go up against The Stuarts on BBC2 (1.0m), All Star Mr & Mrs on ITV (2.64m) and Sarah Beeny's Double Your House for Half the Money on Channel 4 (1.04m).
The Great British Bake Off continues on Wednesdays at 8:00pm on BBC1