Tonight the X Factor’s brand new advert will get its first airing on ITV and it’s reportedly gone a bit Game of Thrones on us.
The four judges – Simon Cowell, Cheryl Fernandez-Versini, Louis Walsh and Mel B – are said to have been joined by hundreds of extras to create an epic Westeros-esque setting.
Mel B kicks things off, yelling “Things are about to get loud,” reports the Mirror, with Cowell adding “It’s time to get down to business”.
Each judge is made to look like they've got their own army, as the battle for the X Factor throne gets going.
It's serious business this singing lark, eh?
But hopefully not serious enough for a Red Wedding-style finale…