As if we needed another reason to get excited about Better Call Saul.
Creators of the Breaking Bad prequel have erected a giant billboard towering over the streets of Albuquerque, Mexico where the drama - starring Bob Odenkirk - is being filmed. The sign is thought to be part of the on-screen action but has been left up for fans and local residents to enjoy.
But that's not all. If you look closely you'll see a phone number for attorney James M McGill - the 2002 persona of Walter White's ruthless lawyer Saul Goodman. Dial the digits and you can listen to a voicemail message recorded by Odenkirk himself. (Or if you're lazy like us, just have a listen below...)
The first ten episodes of Better Call Saul are expected to air in early 2015. A second series has already been commissioned.