There's being able to laugh at yourself... and there's this.
Made in Chelsea, the hit E4 reality show following the elite inhabitants of SW3, is well known for making self-aware trailers that gently mock the show's faux themes and recurring cliches.
But their latest effort, to publicise the gang heading to New York City, is a new kind of ridiculous.
In the style of a perfume ad, Spencer, Lucy, Jamie and co can be seen wandering the streets of the Big Apple, before reminding us that they'll still be the Chelsea-ites we know and love, complete with awkward dates, ridiculous party themes, randomly bumping into each other a lot and (if you wait until the very end of the trailer) some unnecessary nakedness.
Made in Chelsea: New York City is coming soon to E4.